Measurable Solutions - New Patient Course Success Book

It is no secret. Measurable Solution's New Patient Course has had huge successes, and has lead MS clients down a very affluent road. Now you can hear it from the horses mouth, so to speak. Check out a compilation of Client Successes with Measurable Solutions' New Patient Course by clicking HERE

HOW 2 SIMPLE SENTENCES MADE MY PRACTICE GROW BY NINE FOLD!

An orthopedic group in town sold their PT practice to the local hospital and they scattered their clinicians to the various hospital-owned outpatient clinics. I was running one of the outpatient facilities and the hospital I worked for hired one of these newly scattered PTs. That PT soon became my partner in private practice.

The clinic I ran for the hospital beat its marketing projections 5 times in the first year alone. I was very proud of our team. Unfortunately, management got greedy and really began pushing the numbers so far north that the clinic was no longer fun. I thought it would be great to go out on my own as a private practitioner. I mentioned my interest in going into private practice to my staff PT who had worked for that POPTS practice and she thought it would be great if we did it together. She became my partner in the new endeavor.

At first it was fun as new private practitioners. My partner’s relationship with the orthopedists she had worked for made for an easy-to-expand practice for us. Our greatest problem was hiring clinicians fast enough. My partner truly added much value to the clinic because of this fantastic orthopedic connection.

However, by the second year it was no longer fun. We were not getting along well. We both had different directions we wished to take the practice. We made the decision to end the practice and we did.

I LOST 68% OF MY REFERRALS BUT THAT’S NOT THE WORST OF IT!

Right off the bat I lost 68 percent of my referrals as our main referral sources were the orthopedist group that my ex-partner used to work for and they remained loyal to her and not me.

“I WANT YOU TO KNOW THAT I’LL NEVER
SEND YOU A PATIENT FOR AS LONG AS YOU LIVE.”

I was in a 4,000 sq/ft clinic and I had just lost 68 percent of my referrals! I knew that I needed to go out and knock on a few doors right away. I went to visit a top referral source to my former clinic to get him to refer to my own. I thought it was good news that he did not have me wait in the waiting room but rather had me brought right back to see him. This physician did not shake my hand but simply said to me, “I want you to know that I’ll never send you a patient for as long as you live.” I was speechless. I asked him why and he said that my ex-partner went to visit him last week and she didn’t have anything good to say about you. I didn’t know how to respond and he wouldn’t tell me what was said. My heart sank. I tried to dissuade him from his point of view and how incorrect it was but he would have nothing to do with it. I walked away dejected.

I HATED TO KNOCK ON DOORS AND ASK FOR REFERRALS

I don’t imagine that I have to tell you but I was a bit gun-shy about going out and visiting physicians after that poor reception but unfortunately I didn’t know of anything else to do. I didn’t have to find time to knock on those doors as unfortunately, time is what I mostly had on my hands.

I had about four or five doctors that I went to visit who gave me the same unkind welcoming with the promise to never refer to me. This shook me so hard I was nearly terrified to visit ANY physician for fear I would hear this again. My “marketing plan” largely consisted of staring at my telephone and checking it periodically for a dial tone so that I would know that a patient could reach me if they tried. I definitely was doing what others did to build a practice but I seemed to have started out with a few strikes against me.

I just hated to knock on doors and ask for referrals. I knew of five doctors who liked me more than my ex-partner and I counted on them for my referrals and would visit them perhaps too often. I visited them because they liked me and were friendly to me. One of these five doctors represented 80% of my remaining referrals, so of course, I liked him best.

I went to visit this doctor because he had moved into a beautiful 10,000 sq. ft. facility and he was the only physician in the practice. I was curious as to his “secret” for success. I asked him how he could afford a place like that. He said that he did trigger point injections and that Worker’s Comp paid him $100 per injection and he did 10-11 a visit and he sees his patients three times a week. That’s 30+ injections a week at $100 a pop! I was shocked. I said, “You’re a criminal.” Unfortunately, that statement cost me 80% of my remaining referrals. I definitely did not win any friends or influence people there.

I was struggling. I wasn’t drawing a paycheck, my mother-in-law was working for free and my receptionist (my only paid employee) mostly read magazines. I so wanted to quit private practice and work for someone else.

YOUR SUCCESS OR FAILURE IN YOUR
LIFE OR BUSINESS IS YOUR OWN DOING!

I got a phone call one day and I answered. My receptionist must have been too busy reading magazines to pick up. The guy on the other end of the phone invited me to a seminar on practice management. It was something like $199.00 and ran from 6-9pm. I thought, “What have I got to lose,” and decided to sign up.

I went with my wife (also a PT) and my unpaid mother-in-law. There were about 40 business owners in the room. There were Physical Therapists, Chiropractors, Dentists and CPAs all assembled. We all liked what we heard and were interested in receiving their help with our practice. Everyone in attendance filled out surveys relating to their practice. At the end of the seminar we were ready to talk to someone. Unfortunately, no one wanted to talk to us. I honestly believe that we were the biggest losers in the room.

After some polite begging, I was able to get an interview with a consultant to get some advice for my practice. This consultant asked me a painful question. She asked, “Why aren’t you successful?” I didn’t think she was serious so I didn’t answer. She asked again, “Why aren’t you successful?” I got a bit upset. I told her why I wasn’t successful. I told her I had 26 competing practices within a 3-mile radius with 14 on the same street within those same three miles. I told her that although I was in the same physical location as my prior practice, I couldn’t seem to get on the insurance plans I was once on. I told her that my ex-partner was somehow alienating the physicians around me and harming my potential to get new patients. Once I was finally done she said, “I’m going to say something to you that you may not want to hear. Your success or failure in your life or business is your own doing and the sooner you really understand that you’ll be able to take your practice precisely where you want it to go.”

That was more truth than I had ever heard in my life. My wife and I sat back in our seat and said, “Wow!” My consultant asked if I was good at what I do. I said yes. She asked, “How do you know you are good at what you do? I said, “I am well trained.” I told her that I teach at two universities, go to eight continuing education courses a year and have advanced degrees. She said, “That’s great. How much management training do you have? That was where she got me.

IF YOU KNEW HOW TO RUN YOUR PRACTICE AS WELL AS YOU
KNOW HOW TO TREAT PATIENTS, YOU WOULD BE MORE SUCCESSFUL!

My consultant told me to focus on being the best manager I could be and my practice would be fun once again, become more viable and that I’d have much more free time to spend with my family. She said, “If you knew how to run your practice as well as you know how to treat patients, you would be more successful.” That made sense to me. I was off to the races, learning as much as I could on practice management.

I learned many things in my management training but one thing that I found fascinating was a
2-sentence management “law” which I learned how to skillfully apply that simple law and it caused my practice to grow by 9 fold!

I learned that marketing a practice was a simple thing when armed with the basic fundamental building blocks in the subject of marketing. I learned how to apply the first sentence of the 2-sentence management “law” and grow my practice, capture the referrals from those doctors who vowed never to refer to me again AND do so without ever having to visit doctors again! I decided to be as professional in management and marketing as I was a physical therapist and the rest became easy.

MY STAFF BOILED DOWN THE 2 SENTENCES
TO JUST 3 WORDS AND IT WORKED EVERY TIME!

Getting new patients was no longer a big strain or stress nor did it require much of MY time. Eventually, I had my new receptionist (after firing the one who read magazines) taking full charge of the practice marketing efforts. It was the best job she ever had. She drove the new patients in and she didn’t even have a marketing degree or any college degree for that matter. I was busy hiring the best team I could find and managing the growth. I saw patients 10 hours a week and ran the practice on only eight hours a week.

I CREATED A METHOD BASED UPON TRIAL AND ERROR THAT WORKED!

I kept refining the application of the 2-sentence management “law” into four key “buttons” that when we pushed on them our referrals would then rise. I figured out something I called, “The Marketing Pyramid” that we followed which solidified our reputation as THE BEST in town. It was all part of the method I had developed in my practice.

When I would go to continuing education courses I would hint at my “Method” of getting new patients into my practice and would have other private practitioners fly me to their office to show them how I did it. I would go for two days to train the owner and his staff at $5,000.00 per day. Those practices would soar.

OTHERS TRIED MY METHOD AND FOUND IT WORKED!

These offices I visited and trained on my method of getting referrals, without having to personally visit physicians, now have a powerful new tool in their arsenal. They too were able to see the simplicity of marketing once they understood the 2-sentence management “law” and how to use it. You only have to know how to push on the four key “buttons” and how to position your practice as the best in town. As of this writing, just 1800 private practices have learned these necessary tools to become known as the best in town.

$10,000 TO LEARN THIS METHOD IS WAY TOO EXPENSIVE!

I have to admit that going to visit PT practices is a lot of fun. I learn things on every visit I make but it can be a bit challenging to live out of a suitcase. I decided to distill the data that I would usually train others at an on-site visit into a less expensive solution. I wanted to make this method available to any practice that delivered high quality physical therapy services and would like to become a magnet for new patients but couldn’t afford 10K for me to come to their practice. The solution I developed is called the, New Patient Course.

The New Patient Course can be yours for only $1995.00. We deliver the course over 2 days in our corporate office in Clearwater, Florida. If you are cheap and getting new patients isn’t really that valuable to you or important, you just might be able to find a less expensive course that doesn’t work. You can go to 20 continuing education courses on treating back pain at $300.00 a pop and your practice may never grow. A $1,995 investment, once applied, has made many practice owners millions. If I could do it you can do it.

THE NEXT 50 NEW PATIENT COURSES SOLD
ARE REDUCED BY $500.00 TO $1,495.00!

I am selling the next 50 New Patient Courses for $500.00 off bringing the total price down to just $1,495.00. It is my sincere hopes that this letter finds you well, your practice expanding and yourself having the freedoms that practice ownership provides. But why not take your practice to the next level by taking advantage of this discount? Create your own prosperous economy in 2011. In the words of my consultant who 18 years ago changed my life, “Your success or failure in your life or business is your own doing and the sooner you really understand that you’ll be able to take your practice precisely where you want it to go.” Sign up for the New Patient Course today before this discount ends!

Sincerely,

Shaun Kirk, MHS, PT, MTC
President and Co-Founder
Measurable Solutions, Inc.

An All Laid Out Program

Let me start by saying I’m impressed with the high level of organization I have seen here. I am equally impressed with the course and the simplistic presentation and how it was laid out. I expect to see results and have talked with enough clinicians since I have come here that results will follow if one follows through. I like the manual and the fact that the program is All Laid Out for me and my staff.

--L.G.

Basics of The New Patient Course

There are 3 main points that I wish to drive in on The New Patient Course.
They are:

1. If everyone knew the results you get in clinical practice, you would be more successful.
2. Doctors who are not referring, don’t like you.
3. The average practice visits less than 3 doctors a week and it’s usually the same guys.

The New Patient Course makes your practice known for its results. Results are, by survey, the prime factor that doctors use to decide where to refer their patients. The key word is “results”, and doctors have an entirely different definition of what constitutes a “result” than you do.

Knowing and using THEIR definition of “results” will boom your practice. The New Patient Course works for any size practice and can be easily added to any successful actions you are presently doing to drive new patients to your door.

In the last 10 years, I’ve never heard anyone say that they were glad that they waited so long to take this course. The most common comment is, “They should teach this stuff in PT school!”

One only has to push past any indifference, apathy or inertia and pick up the phone and call us. Then ask us all the questions you wish until YOU are certain that this course can help you.

Call me at 800-491-2828 today about The New Patient Course.

A Method of Growing Business

"Everyone at Measurable has been helpful and friendly. Materials are outlined in a clear user friendly format and are ready for fast implementation.
Really feel we are learning a method of growing business as well as a process of implementation."

-- L.G.

A Concrete Step By Step Action Plan

"I have been in business for 5 years now but I know I’m in danger of closing my doors soon if I didn’t do anything about it. I’m glad I attended ‘The New Patient Course’. This has allowed me to objectively take a look at where we are at as a business entity and where we could be if we had the proper tools. The best thing about the course is that it gives you a concrete, step by step action plan you can immediately Implement. I can’t wait to work on things I have learned and am optimistic to see good results."

-- G.M.

In Control of the Amount of Patients Coming In the Door

Although we were able to build the company, we had reached a point in which we felt we were no longer in control. We didn’t have the stability we needed, and felt as though we were now the effect of the company we created, instead of being the cause over it. There was also one other HUGE thing that we knew had to change, and change immediately. We were working over 80 hours per week, and of course not getting the much needed time to spend with our family. And when we did dare to take some time off, we paid for it in a big way. When things would go wrong, no matter who was assigned to that post, it would always wind up on our desks to handle. At that time it became very obvious that we needed some managerial help, or things were going to go south very quickly, and they started to. There was simply too much for us to manage, and we didn’t have the right staff on board to help us. Not only was I helping in almost every administrative post because those that we hired never seemed to “get it” like we did. Nothing was left over for us, in fact we definitely felt as though we were in the minus category on time, and we didn’t even have the stability in the company that was so much needed.

Just about this time we started getting promotional pieces from Measurable Solutions. We didn’t know it then that they would be the individuals to change our lives forever. But, we enjoyed their sense of humor with their “Patients out the Wazoo!” slogan, and after speaking with them, came to the New Patient Course. We had tried another consultant group prior, but felt as though we were treated like “cookie cut-outs”, or as therapists call it “shake-and-bake”. But, we NEVER felt that with Measurable Solutions. From the very beginning they treated us as though we were their only clients. They were the first group of individuals ever to look at US, not just our practice, to see how they can help improve OUR lives, by helping to improve our practice. They took the time to ask us what our “ideal scene” was. We told them and they said, “We can help you make that ideal scene a reality.” I was not the type of person that very easily trusted those that said they had a “product” that can truly help you. I thought we had to do everything ourselves. But, the one key phrase that always stuck with us, and ultimately made our decision to sign on with Measurable Solutions easy was, “if you keep doing what you’re doing, you’re going to keep getting what you’ve got.” What made Measurable Solutions again different from the rest was that we honestly have never met a group of individuals that have the most genuine interest of YOU and YOUR practice in mind, and will do everything they can to see you succeed, and BOY, HAVE THEY MORE THAN PRODUCED THEIR PRODUCT!!!

We attended the New Patient Course, and started to implement the technology. It worked immediately. We finally felt in control of the amount of patients coming in the door, and nobody no longer had to spend time going out and meeting with the doctors. When the consultants at Measurable Solutions said to apply the technology exactly as written – we did! And that made all the difference in the world.


-- L.C.

Measurable Solutions Client Talks about His Practice Expansion

Q: How did it happen?
A: Implementing the new patient course which got the new patients coming in. And then using the executive courses on myself and some of my staff so that we could get everything in line so that I wouldn’t have to be treating full time because the problem was I was treating a full load of patients plus doing the administrative and the executive end, working 60 + hours a week. Now I am working maybe 25-30 hours a week seeing three times the amount of patients and able to a lot of the things that I wanted to do as far as recreation, travel and take vacation, take my kids to school, pick them up from school, attend their events at school, which is a fulltime job in itself ..!

Q: How was the transition?
A: Actually, as a result of my own actions I was probably -- the way that I look at it now is: I was hindering the practice more than I was helping by not doing what I was supposed to on the executive, on the CEO end. And when I had surgery, I had surgery on April 1st, and if you look at our statistics following April 1st after the surgery of the wrist I was forced to not treat patients. I was forced to do more of the administrative and CEO of the business and organizing and getting a new organizing board, organizing to get certain people into positions and when that happened, our statistics just went into straight affluence. It was, after being told over and over again by Marta and Rob and this is what you need to do and not implementing it 100% I was forced to implement it and things went just like they said it would and it went into straight affluence, so what I was able to step back and look at it it has carried over to now to 12 weeks and we’re continuing to show those gains and I am now completely not treating patients and just doing the administrative CEO end of it and doing the planning which has helped me free up a lot of my time and organizing and now we’re into the phase of getting all our staff hatted and trained so that I can step away completely.

-- S.R.

More Equipped Then I Thought Was Possible

Before coming to the New Patient Course I thought I knew some good ways of getting new patients in the door but now I feel like I have been set up to succeed and I am excited to go and apply it (in my new PR position). In a way I feel smarter then a doctor because I’m on the top of their reality ready to address it!

-- K.R.

The increase has been tremendous

What attracted us to Measurable Solutions was the fact that they had something different that was the solution and we knew we had to do something different. Before, we were kind of waiting for things to happen, waiting for people to come to us, but we didn’t have any consistent game plan going about it.

Going to The New Patient Course quickly opened our eyes to the fact that we needed more structure and organization to improve our business. We knew that we would change from having a non-effect type of practice to having a practice that is expanding and improving itself not only monetarily, but also in the minds of people who want our product.

We returned from the two day New Patient Course loaded with the information to apply that would quickly improve our efficiency and indeed it did. Applying The New Patient Course techniques to our practice quickly increased our patient volume. We revamped how we handled the retention of patients and within a week and a half our current patient base went from 40-50 patient visits to 70. That was without any referrals. The expansion that was occurring made us realize that we needed to continue with their training courses to keep up and sustain that expansion.

The biggest thing we realized from The New Patient Course was that as physical therapists we were educated in our profession but not how to manage a business. We have learned management principles and applied them to our practice and it’s been tremendous ever since.

Prior to Measurable Solutions, we had gone to two other practice management companies. The first company provided some pretty sound sales and marketing principles, and we applied some of those in terms of brochure development and business card development, and there are some other things in there that overlap a little bit, but it was bits and pieces without any continuity, without any flow. The difference with Measurable Solutions is that you gain the ability to have an organization, which is a stable base to branch out from.

It was funny though, when we had actually made the decision to go with Measurable Solutions. It was during our annual meeting on year-end financials, budget development and then marketing strategies. It was getting late – around 11 or 12 o’clock at night. We were using the book from the second practice management company we’d been to, to try develop a game plan on how to strategically attack the doctors and effectively market -- but things were not working out in doing that. We had the free CD from Measurable Solutions which we then listened to and said, okay, that’s it: let’s give them a call and see what they have to say. We did The New Patient Course and haven’t looked back. It was the best business decision we’ve made in four years. I think the worst thing we could have done is not do it.

Measurable Solutions provides a more practical approach to business than the prior practice management companies we had been to. It shows you the concepts and it shows you how to implement and retain your success. The first company we went to says, “Hey, you need brochures, you need to market.” That’s all it says. It says, “Let’s sell you these brochures for $5,000.” And then you hope they work. The second company we went to gives you these entailed marketing plans where you have to go out and spend time away from business. With Measurable Solutions, we not only got marketing strategies but also management strategies like how to train your staff, how to increase efficiency and how to organize. And that’s huge. I mean after this training, we went back and totally revamped our entire business -- we totally redid everything. We now have six staff which we in essence employed about one a month, and that’s been big. Now we are looking at expanding further yet. It’s been good! The increase has been tremendous.


-- From an interview with Chip Sands & Darin Tucker

Interview with Alan Henley and Merlin Johnson, PT

Alan Henley: We’ve been in private practice going on 8 years. We’re in the town of Bartlesville, Oklahoma, which has a population of around 35,000. The surrounding area has about 50,000 people – somewhere in that range. We are about 40 miles away from Tulsa, which has a 1 million population.
I’m not a physical therapist and Merlin is of course so we kind of had a good partnership from the start. He was able to handle all the clinical aspects and I was able to handle all the administrative aspects and we’ve been very successful, really, all along. The practice grew right away.
Before we did The New Patient Course, we were too caught up in the day-to-day activities of the practice. We were not able to do necessary administrative tasks such as marketing.

Merlin Johnson, PT: After we took the New Patient Course, things really just started to take off. We started implementing the things they taught us and the ways to actually do the marketing. And our new patients actually went up substantially. We went from about 12–15 new patients per week to 25-28 per week. Last week, we did our highest ever new patients: 39. It was fun!

A: It was kind of interesting, because we were already a
successful practice and thought we had pretty much plateaued. What kind of intrigued us about coming to The New Patient Course was a technique that could be implemented, that would not require us to be out of the office.

M: Because we would spend time out of the office, it was something that was easily implemented. Alan and I experienced a tremendous amount of growth and found out that we had not actually plateaued.

A: The biggest problem that we were running into prior to coming to Measurable Solutions was time.

M: Time and management of our clinic. Our staff got too big for the way we were handling it. Alan and I were handling everything.

A: We were really overworked and didn’t know how to get out of it, or even that we should get out of it.

M: We didn’t have a clue how to get out of it.

A: We didn’t seek anyone else to get training or assistance of how to get things resolved, really. We didn’t even know we were overworked. We just thought that’s the way it was and supposed to be.

M: We had to answer every question from staff and everyone. We became very good at coping. I was working 50-55 hours a week – I do around 40 now, which is really nice.
A: Yes, it’s really nice. It’s definitely given me more time to spend with family and to be able to re-prioritize, if you will, what’s really important. I mean, you’ve got to be successful because you’ve got to create income to support your family and your practice. But the bigger emphasis is now on family time, and now, that time is available.

What made us come to Measurable Solutions was just to see if their program was something that we could easily implement and made sense to us. Shortly after we got here, we saw some problems that we were having as regards our practice. We didn’t really admit that we had problems at the time, but suggestions and recommendations were made to us at that point, on some ways that we could change things to make them more efficient, better. We have found that everything we have been told and taught has been easily implemented.

M: We were able to take steps immediately to get things going. Probably two weeks after The New Patient Course, we were brought together as a team, dealing with the company.

A: One of the first things that the New Patient Course did was to enable us to improve our relationship with the patients. I thought that we had this all along, but there’s a definite, key technique to have in place to make this really occur.
We put to use further training from Measurable Solutions that allowed everybody to understand how to control their own environment, using fundamental administrative tools. Our front office staff saw relief, almost, saying “gosh, we should have done this a long, long time ago.” From our front office aspect that was immediately helpful in terms of efficiency.

M: Another thing that the course did for me was handle something that was keeping me up at night – the feeling that we were not really cause over our business and the flows of new patients, but just an effect of what the physicians thought of us or thought of our business. That went away. I don’t even worry about anything like that anymore. I care of course what the doctor thinks or what one doctor may think, but I just don’t worry about it any more. I fix the problem, or whatever, but I know that the doctor is not going to be cause over my company and my business.

A: Regarding referrals, we had a pretty good relationship with a majority of the physicians in our area, however there were some that were very loyal to the hospital (our main competitor in town) and some that would just come right out and tell you “my loyalties lie with the hospital.” Since Measurable Solutions, we’ve actually got some referrals from a few of those physicians that we thought we would never get referrals from. And some referral sources that were sporadic have become more consistent. There are some people in our area that go to Tulsa for their specialty care and those are generally really big orthopedic groups or very closed or very difficult groups to market to. We’ve actually had some doors open to us since the New Patient Course and I think it’s a direct result of what we learned on the course.

M: For me, my responsibility has risen tremendously. I thought
I was a responsible person, but I found that I had projects that weren’t getting done and things that I wasn’t doing or confronting. And that has changed tremendously.
I would say the stress level has pretty much gone to zero. And the things that do stress us, we’re able to confront and fix.

A: We can manage it better.

M: That would be a good way to put it. The stresses don’t prolong and irritate for weeks. Before we came for The New Patient Course, just dealing with our personnel, we had some difficulties. We had a staff member who was keeping everyone else down, who was causing major conflicts. It really split the plans — really. We were able to target where the trouble was coming from and fix it.

A: It was a situation where deep down we knew it, but weren’t really ready to admit it or confront it and Measurable Solutions offered a way for us to handle it. Solving that situation was a tremendous relief, not just for us, but the improvement in the morale of the clinic was night and day.

M: I would suggest to private practice physical therapists that they’d be foolish not to take advantage of The New Patient Course. Measurable Solutions has shown us things that we’d never have dreamed were problems or obstacles. And you know, we thought we were doing great. But we found out things that we weren’t aware of — that we weren’t doing, that would help our production tremendously. Even though people may think they’re doing really well, you typically are really blind in what you are not doing or what you are missing. We didn’t know what our top was and we found out that we have a lot of room for growth.

This is What Other Physical Therapists Have to Say About the New Patient Course!

The workshop enlightened me on how to be proactive and progressive in increasing volume of new patients in my clinics and not be reactive to trends and factors that I have no control over. I am extremely excited about implementing the program as soon as possible. I learned never say never to a successful business if you do it the right way no matter what barriers may block your goals! LH

Many physical therapy marketing seminars that I have attended offered bits of information but really didn’t seem to offer much to take out and utilize in the field. This seminar offers an extraordinary amount of information in regard to making one’s business successful. I had similar ideas to Measurable Solutions, but I really didn’t know how to implement them. Jeff and Shaun are extremely personable and knowledgeable, I usually am ready to go home after most seminars due to boredom or lack of interest, however with Measurable Solutions, I could stay around for a while. The New Patient Course should be a standard for all, with the exception of those in our area. TL

Perspective! I have spent many hours duplicating the efforts of my peers. My success has never been significant enough to warrant a continuation of any particular approach. Changing my perspective and looking at the problem from the eyes of a marketing principle viewpoint has opened my eyes to a whole new potential I have never considered. SJ

I am opening a new private practice in September. After The New Patient Course, I now have an organized way to approach physical therapy marketing, or should I say public relations. I also received some excellent “nuggets” that will help with administration and operation of a new clinic. NT

Before taking this course I was feeling a bit overwhelmed and knew that I needed some help to organize my thoughts and determine my shortcomings as a business owner. I had some fairly good ideas of what they were and attempted to “fix” them on my own, usually sacrificing another area of the business (I am currently the sole staff member, wearing all the hats). This course has given me some very concrete and practice tools to put into place right away to help me build my practice with “patients out the wazoo!” It has helped me see more clearly what it takes to be really successful in business. I now know I have a much better handle on how to “drive the ship.” The overwhelmed feelings are replaced with renewed excitement and energy! KB

I have realized the areas of my practice that need to be addressed. Each of these areas have specific numbers that have immediate and future implications on realizing a now obtainable goal. It thankfully has expanded on my prior goal of putting the patient first in their goals which then allow me to accomplish mine. DR

After completing this course I realized how much control I have over my success as a practitioner. Helping me to identify my weaknesses in turn, I feel, will lead to strengthening them and improving my practice. I am very optimistic and eager to return home and implement some new policies. Thanks for a great course. PS

After attending The New Patient Course I felt a sense of relief knowing there is an effective plan to give me direction in growing my practice. When I came to the course I was completely overwhelmed with my practice and I already feel that I will be able to empower my situation when I return home. (Plus spend more time with my kids and husband!) JH

After a long period of confusion and frustration resulting from feeling trapped in patient care I broke free, free to grow my business. Attempts to market/promote largely failed and I felt lost as to my purpose and direction. I now know what I have to do and feel confident and at peace because of a newfound direction. DC

Before attending this physical therapy marketing seminar, our business was stagnating and morale was low. Now I feel rejuvenated and with new ideas, and I found out what my purpose in Physical Therapy is. This seminar was awesome. I am taking away some incredible ideas which I sincerely believe will help our business. The presenters were interesting and made the entire experience quite enjoyable. I appreciate the opportunity to attend! CM

I have not taken a physical therapy marketing/business expansion workshop previously, but this has been one of the best and useful seminars I have done. Almost everything I had hoped to achieve from this seminar – I did. I was especially please that Shaun was a PT, because he understands the type of business we are in and was able to give us SPECIFIC information and tips that were very helpful. I look forward to applying these principles to our business and I am confident they will work. RE

When I came to The New Patient Course I was frustrated with the lack of a plan and need a course to follow to get new patients into our practice. I needed some guidance and now I have some powerful ideas and tools to use at home – THANK YOU! LD

I Have the Tools to Flourish and Prosper

I have had my clinic for almost 6 years. During that time I have helped a lot of people feel and function better but I work to hard and make too little money. Prior to doing the New Patient Course I really had no idea how to change that.

In two intense days, I have learned so much about myself and my practice. I now have a plan to implement immediately and I have the tools to flourish and prosper. I plan to do both.

And I plan to continue with the program as there are many other areas of running my business that need help and I am certain I can get that help here.

Carolyn Judd Richard, PT

The Sky is the Limit!

Prior to attending the New Patient Course I did not have any direction or plan on how to begin an effective physical therapy marketing program for my clinic. I now have a clear idea on how to implement my new marketing program which will show physicians that our care is effective and deserves new patient referrals. I came to this program with an underlying feeling of failing and am leaving this program with a sense that the sky is the limit!

Amy L. Hayes

“If everyone knew the results you get in clinical practice you would be more successful.”
– Shaun Kirk, M.H.S., P.T., M.T.C. CEO and
Co-Founder Measurable Solutions, Inc.


The number one way in which private practice PTs build a successful practice is by simply having their patients speak for them when they see the referring doctors or their friends. The results that you make known are those happy patients who are no longer suffering from their condition, know how to manage their condition AND go back to the doctor and say how wonderful you and/or your practice is in helping them get better. The more often your patients go back to the doctor with a similar success story the more your reputation grows and you become known as a facility that gets results. The word of mouth from your patients to your referring physicians and their friends increases and the result is more new patients into your practice.

It is sad to see a hugely competent clinician who is sitting on a gold mine and does not know it.

Now if you’ve been around for a while and have done a better than average job of making your results known you generally begin to “ride the wave” as far as reputation goes but it could be even better. Far better!

Do your patients refer you patients? They want to send you patients. You probably didn’t know that. If you have a great experience with a restaurant, a mechanic or a dentist don’t you say something to someone who is looking for a place to eat, fix their car or clean their teeth? I’d imagine you do. I know I do.

Many practices do absolutely NOTHING to enable their patients to refer their friends even though many of them desperately want their friend or family member helped. When these patients ask for help with a family member, many practitioners fail to effectively handle it so that friend or family member can be helped. Why aren’t more private practice PTs taking advantage of this opportunity? Because they don’t know how.

Most of the time, when a patient is discharged the only thing said to the patient to get them to refer is, “Make sure you tell your friends and family about us.” That successful patient outcome is not, in this example, effectively leveraged to get you more new patient. It could be. The New Patient Course can show you how.

I had one patient send me 26 patients within a 3-month period and I wasn’t even in a direct access state! I had another patient send me 18 patients within a 4-month period. It was easy. Those patients were proud to have helped their friends get better by referring them to my practice. THIS IS WORD OF MOUTH! There is a gold mine in your practice. Are you interested in prospecting for gold? Find out how!

Certainly you would have to get referrals from physicians to really make it. Your patients and their results are what truly opens the door to you getting those referrals. Word of mouth from your patients back to the doctor can be easily directed by you to maximize that “word of mouth” and effectively create a situation where the doctor feels he or she knows you and your practice without ever really meeting you. You have to know how to guide that communication from your patient to their doctor and the doctor will fall in love with you, your results and your practice. Would you like to know how?

In marketing there are only 2 positions worth promoting in any business. One is being the first. If you were the first private practice in your city and you’ve been around the longest you may be able to leverage that into good word of mouth. If you’ve been in practice for years and years but nobody knows your name you definitely should not promote that you’ve been around the longest because you will get negative word of mouth. Doctors would say, “Never heard of him.” You don’t want that.

The best position to be in is being the BEST. Being known as the best in town is only accomplished by effectively leveraging word of mouth. If you are poor at doing this it will take you 20 years to become known as the best but if you are good at doing this it could take less than one year. How much time do you wish it to take you?

You may already be considered as the best in town but believe me someone is gunning for you. This is an increasingly competitive environment and if what took you years to achieve can be ruined in a year or two by your competitor you should be interested in safeguarding your position as well.

I have been consulting private practice PTs exclusively for over 10 years and have seen a steady decrease in reimbursement, an overwhelming increase in PT salaries and a mind-blowing increase in paperwork necessary to get paid. I think there will be some private practice PTs who will not be standing if this condition worsens and it IS worsening. I also consider that those that don’t make it successfully in private practice may likely work for you. You can not legislate physical therapy out of existence but you can make it so that the best executives who run their practice like a healthcare BUSINESS will survive and survive very well. My clients are expanding when many others are crying, “The sky is falling.” It all starts with your effectiveness in spreading WORD OF MOUTH and the speed in which you do it.

Again, if everyone knew the results you get in clinical practice you would be more successful. Our New Patient Course shows you how. Become the talk of the town!

Hope to see you soon.

Best Wishes,
Shaun

A Physical Therapy Marketing System You Can Implement Immediately

The New Patient Course has provided me with a system that can be implemented immediately. As the owner and CEO, I can now sleep at night without worrying about our next physical therapy marketing promotion.

This system can easily be delegated to a qualified staff member leaving my time free to be the owner. I am even more motivated about marketing and excited about the future potential of practice expansion, hiring another 1-2 therapists and freeing up more personal time for whatever I want to do!

Robert Inglis, PT

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The Excitement is Back!

I wish I would have found Measurable Solutions’ physical therapy marketing program 10 years ago!

The excitement is back! I have confidence that the direction my business will go is straight up!

Working with Measurable Solutions is impressive and I’m fortunate to have found this team!

Tammara Moore, PT

To find out more about physical therapy marketing please
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I Have A Plan For New Patient Referrals

Thanks to all for time well spent! It was very beneficial for me to attend the New Patient Course as everything I've been to previously had not dealt specifically with private PT practices. I can see that I have a lot more work to do in the "management area" of my practice but feel I'm leaving with a lot of concrete ideas and a plan of attack for new patient referrals.

Teresa Gilroy, Owner

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I Look Forward To The Challenges Of Life And Work Now

I opened my private practice in June, 1991 in a very small town of North Central Florida. I was the only licensed physical therapist in the practice until 1999. The business provided a means of employment for myself and 4-5 other staff members. I also had a second location that opened in 1995. After almost 15 years with no time away from work and no improvement in my own personal or professional life, I was ready to close the doors and move on to something else. I received a flier from Measurable Solutions about a 3 hour introductory course on managing a physical therapy practice in Orlando and I decided to hear what they had to say. At this point, I had nothing to lose. The whole evening it seemed they could read my mind and understood my concerns. I came to the New Patient Course several weeks later and then after completing it I enrolled in Executive Training. Since receiving this training my practice has grown significantly and I now have the tools and knowledge to create a great working environment for our staff. I continue to provide excellent care to our patients and I have a profitable, stable company that will persist into the future. I look forward to the challenges of life and work now, rather than feel over burdened by the fight to survive. Measurable Solutions has shown me a better way to handle life and work and my world has significantly improved with this technology.

Beth Hicks, PT

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I Am Expanding In Spite Of The Competition

We have been doing very well since I started with Measurable Solutions. I am expanding in spite of the competition. There are at least 3 large corporations, a few orthopedic physicians that have their own physical therapy clinics and at least 3or 4 other private practices around me. My marketing method before I did The New Patients Course was visiting doctors’ offices. I was trying to create relationships with doctors whenever I could get away from treating patients. That was difficult — when you’re busy you can’t go out and when you’re not busy you go out – it went up and down constantly.I knew this was a losing situation. I knew that unless I continued to create a good relationship it is not a long lasting relationship because the doctors forget about you even though you do great physical therapy. One of the things I would tell the doctors was, “You know, I could be the best physical therapist in the world, but if I don’t have patients, I’m not helping anybody.” In other words, unless I’m seeing patients, I’m not really utilizing my skills for any good. The reason I went into this profession was because I want to help people, but unless the physicians know that we can do that great work, it’s all for naught.A few people I know had done The New Patient Course and had some pretty interesting things to say about it. A couple of them were actually scared because they thought they would be too busy and couldn’t handle the business. My frame of mind was I knew that if I keep providing a good service and I keep expanding, there is no limit to how far I can go. I had a goal and the only way I was going to achieve it was if I got more education. I saw the value of what Measurable Solutions was trying to do to help me and I knew that the only education I had was how to be a good physical therapist, not how to be a good business owner.The New Patient Course was the first step to something a lot bigger – my gaining control over my practice instead of my practice having control over me. I wanted to gain control over my financial destiny and the outcomes I would have in the future instead of relying on a couple of physicians and hoping that they would refer to me.I’d like to thank Shaun and Jeff for creating Measurable Solutions and doing something so the private practice PT owner can achieve success. Physical Therapists are here to help people and Shaun and Jeff are here to help the people that help people.

Amit Gaglani, Owner

To find out more about physical therapy marketing please
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