What attracted us to Measurable Solutions was the fact that they had something different that was the solution and we knew we had to do something different. Before, we were kind of waiting for things to happen, waiting for people to come to us, but we didn’t have any consistent game plan going about it.
Going to The New Patient Course quickly opened our eyes to the fact that we needed more structure and organization to improve our business. We knew that we would change from having a non-effect type of practice to having a practice that is expanding and improving itself not only monetarily, but also in the minds of people who want our product.
We returned from the two day New Patient Course loaded with the information to apply that would quickly improve our efficiency and indeed it did. Applying The New Patient Course techniques to our practice quickly increased our patient volume. We revamped how we handled the retention of patients and within a week and a half our current patient base went from 40-50 patient visits to 70. That was without any referrals. The expansion that was occurring made us realize that we needed to continue with their training courses to keep up and sustain that expansion.
The biggest thing we realized from The New Patient Course was that as physical therapists we were educated in our profession but not how to manage a business. We have learned management principles and applied them to our practice and it’s been tremendous ever since.
Prior to Measurable Solutions, we had gone to two other practice management companies. The first company provided some pretty sound sales and marketing principles, and we applied some of those in terms of brochure development and business card development, and there are some other things in there that overlap a little bit, but it was bits and pieces without any continuity, without any flow. The difference with Measurable Solutions is that you gain the ability to have an organization, which is a stable base to branch out from.
It was funny though, when we had actually made the decision to go with Measurable Solutions. It was during our annual meeting on year-end financials, budget development and then marketing strategies. It was getting late – around 11 or 12 o’clock at night. We were using the book from the second practice management company we’d been to, to try develop a game plan on how to strategically attack the doctors and effectively market -- but things were not working out in doing that. We had the free CD from Measurable Solutions which we then listened to and said, okay, that’s it: let’s give them a call and see what they have to say. We did The New Patient Course and haven’t looked back. It was the best business decision we’ve made in four years. I think the worst thing we could have done is not do it.
Measurable Solutions provides a more practical approach to business than the prior practice management companies we had been to. It shows you the concepts and it shows you how to implement and retain your success. The first company we went to says, “Hey, you need brochures, you need to market.” That’s all it says. It says, “Let’s sell you these brochures for $5,000.” And then you hope they work. The second company we went to gives you these entailed marketing plans where you have to go out and spend time away from business. With Measurable Solutions, we not only got marketing strategies but also management strategies like how to train your staff, how to increase efficiency and how to organize. And that’s huge. I mean after this training, we went back and totally revamped our entire business -- we totally redid everything. We now have six staff which we in essence employed about one a month, and that’s been big. Now we are looking at expanding further yet. It’s been good! The increase has been tremendous.
-- From an interview with Chip Sands & Darin Tucker
