I Am Expanding In Spite Of The Competition

We have been doing very well since I started with Measurable Solutions. I am expanding in spite of the competition. There are at least 3 large corporations, a few orthopedic physicians that have their own physical therapy clinics and at least 3or 4 other private practices around me. My marketing method before I did The New Patients Course was visiting doctors’ offices. I was trying to create relationships with doctors whenever I could get away from treating patients. That was difficult — when you’re busy you can’t go out and when you’re not busy you go out – it went up and down constantly.I knew this was a losing situation. I knew that unless I continued to create a good relationship it is not a long lasting relationship because the doctors forget about you even though you do great physical therapy. One of the things I would tell the doctors was, “You know, I could be the best physical therapist in the world, but if I don’t have patients, I’m not helping anybody.” In other words, unless I’m seeing patients, I’m not really utilizing my skills for any good. The reason I went into this profession was because I want to help people, but unless the physicians know that we can do that great work, it’s all for naught.A few people I know had done The New Patient Course and had some pretty interesting things to say about it. A couple of them were actually scared because they thought they would be too busy and couldn’t handle the business. My frame of mind was I knew that if I keep providing a good service and I keep expanding, there is no limit to how far I can go. I had a goal and the only way I was going to achieve it was if I got more education. I saw the value of what Measurable Solutions was trying to do to help me and I knew that the only education I had was how to be a good physical therapist, not how to be a good business owner.The New Patient Course was the first step to something a lot bigger – my gaining control over my practice instead of my practice having control over me. I wanted to gain control over my financial destiny and the outcomes I would have in the future instead of relying on a couple of physicians and hoping that they would refer to me.I’d like to thank Shaun and Jeff for creating Measurable Solutions and doing something so the private practice PT owner can achieve success. Physical Therapists are here to help people and Shaun and Jeff are here to help the people that help people.

Amit Gaglani, Owner

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