Thursday, October 30, 2008

We Doubled In Volume Two Years In A Row

I attended the New Patient Course in March of 2004. Honestly, I was very skeptical and did not enter the course with the best attitude. I thought I had been doing everything that I could to market my practice and I had been taken advantage of by a consulting company in the past. At that time, I was working 70 hours per week seeing patients and I was so discouraged by the "roller coaster" of being busy one week and slow the next that I was seriously considering leaving the profession completely. On the first day, I sat in the back of the room--easier to make a quick escape. But by the second day, I was sitting in the front row so I wouldn't miss anything. I just knew from the beginning of the course that the program would work in my practice because it was vastly different than anything I had heard before. I implemented the New Patient Course as soon as I got home, and started my executive training one month later.
We began to see an increase in new patient volume within a few weeks (and this was after being in practice for more than 14 years). I implemented every program I learned in my executive program and began to manage my practice solely based upon statistics. I reorganized my practice and worked to sort out the duties of my staff and hold them responsible for production. Surprisingly, they seemed to appreciate the structure and accountability. By the end of the first year, we had doubled in volume and had opened a fourth clinic. I was no longer carrying a patient load at all and my stress level had dropped considerably. I was actually excited about the prospects of future growth. By the end of the second year we had doubled in size again, and I had completed every course that Measurable Solutions had to offer. I loved it so much that I became licensed as a practice consultant so that I could help other practice owners expand.

Robert Jordan, Owner

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