In the middle of last year, we received the bad news that one of our good friends, and major referral sources (approximately 30% of our business), was leaving town. In light of the bad news, we decided we had to do something – after all, we had a responsibility to our employees we made promises to. We decided that we would do more marketing.
Tony, my partner, came up with a plan and started the usual meet and feed the doctors to get their referrals. It didn’t take long before he discovered this wasn’t as effective as we had hoped. Lo and behold here came the postcard, “Have new patients out the wazoo!!” Needless to say, this sparked our interest.
We made a couple of phone calls to Measurable Solutions and it sounded good but, being the skeptic that I am I asked for some references, which they gladly gave me. The references were more than please to talk with me and spoke so highly of the programs that we decided to attend the New Patient Course in Clearwater, Florida. While doing this course we gained the tools we needed to go home and start implementing which improved our efficiency in getting patient referrals. Upon arriving from our trip my partner and I began the implementation of the New Patient Course and we started seeing results. We were hitting new highs in our clinic without having to hire and new staff. It has been a small passing of time since our friend/referral source left our town and we just hit our highest ever on patient visits last week! I must say that I was skeptical that this would happen, despite the fact that Measurable Solutions told us it would. Now I feel we are in control of our referral destiny. I have never felt more confident in my clinic. My quality of life has improved greatly since coming to Measurable Solutions. Thank you.
John Woodard, Owner
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