Wednesday, December 3, 2008

Patient Volume Doubled Without Meeting and Feeding Doctors!

Our practice is located in the New York City area. There is practically a physical therapy clinic on every corner and less than one mile from one of our sites is a hospital with its own rehab group.

The Queens clinic was established thirteen years ago under a different name. I was one of the six partners. After seven years in practice we all decided to split up and go on our separate ways. My wife and I stayed at the Queens location and changed the name of the practice. We opened a second clinic in Huntington about two years ago.

Our patient volume was pretty decent. We were seeing 200-250 patient visits a week for both clinics but we wanted more. Our business came from doctor referrals and word of mouth. I wasn’t going out knocking on doors, but kind of sitting and waiting for doctors to give us patients. Our patient visits were high some weeks and low on other weeks – kind of like a rollercoaster. I wanted to go out and knock on doors but I was so afraid to.

I decided that we needed help with patient growth. My wife and I went to two management consulting companies before finding out about Measurable Solutions. We attended the first company that offered seminars but we didn’t buy any products. We enrolled in the second company for years, but we didn’t see any results. It took five years to pay them -- we actually just finished paying them off.

I was skeptical whether Measurable Solutions would work or not as this was our third time seeking help. I had to convince my wife that we should give them a try as I really wanted new patients and to increase my patient load. I liked the fact that Measurable Solutions had a system designed to get you new patients without you having to leave your practice. That was the selling point for me. I didn’t want to waste my time going out visiting doctors.

We did The New Patient Course in September and started the Executive Training in December of last year. We implemented what we had learned and within six months saw tremendous growth. The Executive Training gave us certainty in running our practice and steady expansion. With Measurable Solutions we made enough money to be able to pay for the training within a few months.

When my wife and I first started the Queens clinic we had 8 staff. We now have 12 staff (clinician and clerical) and we are hiring more people. Our volume is now 350-380 patient visits a week for both clinics which is close to double.

Measurable Solutions’ system is done step-by-step, on a gradient so it is easier to follow. We are not out on our own in the jungle. We have a nice support system that understands our practice and what is going on and so we’re never at a loss.

The Executive Training helps us tremendously. It gives me understanding of how to run and organize my company and free up some of my time and teach me how to delegate some of my responsibilities to other people. It also helps my wife free up her time and we just follow the system and everything seems to fall into place. The stats go up and we are very pleased about it.
Our staff are getting bonuses, which they are very excited about. They are more motivated and working together as a team. It has turned the whole office around.

The goal is to free up my time totally by next year. That is the goal. I want to be able to have the company run by itself and step away completely. We are already enrolled in a Measurable Solutions program to attain this.

Lino Chuang, Owner

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